Department Of Media

Jun 01, 2025

Vision

To be a trusted and professional source of public information that promotes transparency, national unity, and awareness of the Ministry’s work in ensuring internal security and governance.

Mission

To manage and disseminate accurate, timely, and relevant information about the Ministry’s policies, programs, and activities, while strengthening public engagement and enhancing the image of the Ministry of Interior locally and internationally.

Core Values

  • Transparency: Promoting open communication with the public.

  • Accuracy: Ensuring information shared is factual and credible.

  • Responsiveness: Addressing public inquiries and concerns promptly.

  • Patriotism: Promoting national interest, unity, and stability.

  • Professionalism: Upholding ethical journalism and communication standards.

Departmental Strategic Goals

  1. Improve Public Communication and Awareness

    • Regularly publish press releases, news updates, and official statements.

    • Organize press conferences and media briefings on key developments.

    • Translate and disseminate government information in Somali, Arabic, and English.

  2. Strengthen Government-Media Relations

    • Facilitate access to official information for accredited journalists.

    • Build partnerships with national and international media organizations.

    • Establish media guidelines and support training for responsible reporting.

  3. Manage Crisis and Emergency Communication

    • Develop and implement a crisis communication strategy.

    • Act as the official voice of the Ministry during national emergencies or security incidents.

    • Ensure fast and accurate public updates during times of unrest or disaster.

  4. Promote National Unity and Social Cohesion

    • Produce and broadcast public education campaigns on peace, governance, and national identity.

    • Counter misinformation and divisive narratives through fact-based content.

    • Highlight success stories of the Ministry's programs and community impact.

  5. Leverage Digital and Social Media Platforms

    • Maintain active presence on social media to engage youth and digital audiences.

    • Modernize the Ministry’s website and ensure frequent content updates.

    • Use multimedia (videos, infographics) to communicate key messages effectively.

  6. Support Internal Communication within the Ministry

    • Facilitate communication between departments and regional offices.

    • Develop internal newsletters, bulletins, and documentation for staff.

    • Archive and document key speeches, events, and communications.

  7. Monitor Media Coverage and Public Perception

    • Track and analyze how the Ministry is portrayed in the media.

    • Provide feedback and advice to leadership based on public sentiment.

    • Develop reputation management strategies and response mechanisms.